Twitter has announced that users will soon be required to verify their accounts in order to use TweetDeck, according to a tweet posted by the social media platform.
This policy change is set to take effect within 30 days, as stated by the company.
The announcement, shared in a tweet that outlined the enhanced features of TweetDeck’s improved version, did not clarify whether Twitter plans to charge users for both the new and old versions of the platform.
Monetizing TweetDeck, which was previously free and widely utilized by businesses and news organizations for convenient content monitoring, could provide a much-needed revenue boost for Twitter, as the platform has faced challenges in retaining advertising income since coming under the ownership of billionaire Elon Musk.
This decision follows Musk’s recent declaration that both verified and unverified users would have limited daily access to posts in order to combat “extreme levels of data scraping & system manipulation.”
Musk’s announcement sparked a significant backlash from Twitter users, and advertising experts expressed concerns that it could undermine the authority of new CEO Linda Yaccarino, who assumed her position last month.
Individual users will be required to pay $8 per month for account verification, while organizations will be charged $1,000 per month.