Volkswagen AG‘s namesake brand is set to launch its first fully electric sedan, the ID.7, as part of its strategy to compete with Tesla’s Model 3 and other emerging electric vehicle (EV) manufacturers in the highly competitive Chinese market. Priced at less than €60,000 ($66,000), the ID.7 is positioned as a key offering from VW to reset its troubled rollout of the ID series, which has been marred by software problems and glitches.
One of the key features of the ID.7 is its advanced technology, including a standard augmented reality display that beams information into the driver’s field of vision, voice-activated controls for seamless operation, and assisted parking and lane-changing for enhanced safety and convenience. With a range of 700 kilometers (435 miles) on a single charge, the ID.7 promises to deliver a compelling proposition for EV buyers in the Chinese market.
However, VW will face stiff competition in China, as consumers are increasingly demanding better technology at lower prices. In recent months, manufacturers including Tesla have been forced to reduce prices in China to stay competitive. Nevertheless, VW is optimistic about the ID.7’s potential to capture market share in China’s rapidly growing EV market, which is a key focus for the company’s global expansion strategy.
Series production of the ID.7 is scheduled to commence in the second half of this year in Germany for the European market, and in China for the local market. The German-made model is expected to hit showrooms in Europe this fall, followed by a North American market release next year. VW’s launch of the ID.7 is part of the company’s broader efforts to transition to electric mobility and establish a strong foothold in the global EV market, particularly in China, which is the world’s largest market for electric vehicles.
