Pinterest has announced that it is testing ways to integrate its collage-making app, Shuffles, into the platform. Shuffles allows users to build collages using Pinterest’s photo library or by taking photos of objects with their iPhone camera. Initially, Pinterest will be integrating shopping capabilities into the app, so users can tap individual cutouts within the collages to see the product’s brand, price and other metadata, as well as similar products to shop.
The company stated in a blog post that Shuffles bring an interactive and fun experience to product exploration, making it easier to discover trendy and shoppable ideas. The high-density nature of Shuffles allows consumers to dig deeper and connect with other Shuffles that contain the same pins. By bringing shopping capabilities to Shuffles, Pinterest is likely seeking to retain users on the standalone app.
Pinterest is also exploring a new takeover feature for advertisers called “Pinterest Premiere Spotlight”, which showcases a brand prominently on search. The company says this feature will give advertisers a new way to reach users on Pinterest. Additionally, Pinterest is planning to offer additional ways to help brands connect with shoppers in the coming months.
As part of its recent earnings release, Pinterest reported that its platform now has 450 million monthly active users globally, a 4% increase year-on-year. The company has been focused on enhancing the shopping experience on its platform over the past few years and has said that it aims to make every pin shoppable, including videos.
Furthermore, the company shared new statistics on its Catalogs offering, which enables brands to upload their full catalog to the platform and turn their products into dynamic Product Pins. Pinterest stated that it has seen a 66% increase in retailers setting up shop by uploading or integrating their digital catalogs on its platform, along with 70% growth in active shopping feeds year over year globally.
Pinterest is continuing to explore ways to integrate Shuffles collage content into the platform, starting with shopping. This move may help to keep users engaged with the standalone app while also offering brands new ways to reach consumers on Pinterest.