Elon Musk’s social media platform, formerly known as Twitter, recently announced that it is revising its creator payout program criteria. The platform revealed that creators who have amassed 5 million impressions within the past three months will now qualify for ad revenue sharing. This threshold marks a significant reduction from the previous requirement of 15 million impressions.
As part of these changes, creators can now withdraw as little as $10 instead of the previous threshold of $50. However, creators must still undergo verification and possess a minimum of 500 followers to be eligible for payouts.
Subsequent to the announcement, Musk introduced an additional condition: only impressions originating from verified accounts would be taken into account for ad-revenue sharing. He emphasized that this measure was to prevent scammers from employing bots to artificially inflate view counts.
Currently, X does not provide users with the means to monitor the “verified views” of their posts. The process for creators to ascertain the number of views or impressions their posts receive from verified users remains unclear.
The platform initiated payouts to eligible creators in July, later extending the program to verified creators worldwide. Musk disclosed in June that the initial round of creator payouts would total nearly $5 million.
X recently acknowledged a delay in the scheduled July 31 payout due to a surge in sign-ups.
Earlier in the same week, X unveiled new sensitivity settings for advertisers, enabling them to select from options such as “Relaxed,” “Standard,” and “Conservative.” These settings determine the type of content that can appear alongside their advertisements. This development builds on the platform’s collaboration with Integral Ad Science (IAS), which began in January to notify marketers about ad placement near inappropriate content.
In a Spaces conversation on Thursday, X CEO Linda Yaccarino stated that the company is approaching a “breakeven” point. In her inaugural interview since assuming the executive position, Yaccarino also disclosed that X is developing a feature to facilitate video calls between users.