During Berkshire Hathaway‘s annual meeting in Omaha, Nebraska, Warren Buffett said that Apple is a better business than any other in its portfolio. Although Berkshire owns many other successful businesses, Apple’s dominance in the consumer products market, particularly with the iPhone, has helped it stand out.
Buffett’s praise for Apple is nothing new. In May 2016, Berkshire revealed a $1 billion stake in Apple, and by March 2023, that stake had increased to $151 billion, making up 46% of its $328 billion equity portfolio. Even with such a massive investment, Buffett believes that Berkshire could buy more of Apple’s stock.
Buffett has previously commented that Apple’s CEO, Tim Cook, is one of the best business managers in the world, and he views Apple less as a technology company and more as a consumer products company with a dominant product. He has also lauded Apple’s brand power and the customer loyalty it commands.
Berkshire’s investment in Apple has paid off handsomely over the years, with the tech giant’s stock price rising significantly and consistently. While some investors have expressed concerns about Apple’s ability to maintain its level of success in the future, Buffett is confident in the company’s leadership and product offerings.
Berkshire’s investment in Apple has been a shining success story for the company, and Buffett’s praise of the tech giant only solidifies its status as a major player in the business world. As Berkshire continues to invest in Apple and other successful businesses, it will be interesting to see what other insights Buffett has to offer in the years to come.