Twitter’s Expansion into Smart TVs: Elon Musk Confirms Video App is on the Way

Elon Musk, the owner of Twitter, announced on Saturday that the social media company is planning to release a video app specifically designed for smart TVs

Elon Musk, the owner of Twitter, announced on Saturday that the social media company is planning to release a video app specifically designed for smart TVs. This development aligns with Twitter’s recent focus on expanding its video content offerings on the platform.

Musk’s confirmation came in response to a tweet suggesting the need for a Twitter video app. He simply replied, “It’s coming,” indicating that the company is actively working on this project.

During an investor presentation, Twitter’s new CEO, Linda Yaccarino, along with Musk, outlined the company’s strategy to prioritize video content, creator partnerships, and commerce initiatives. This approach aims to breathe new life into Twitter’s business model beyond relying solely on digital advertising.

One slide from the presentation revealed that vertical video already accounts for over 10% of the time users spend on Twitter. This statistic underscores the growing popularity of video consumption on the platform.

Notably, former Fox News host Tucker Carlson recently launched a new show called “Tucker on Twitter” on the platform. Twitter envisions the potential to monetize such video content by selling ads and securing sponsorships from creators like Carlson. This move aims to diversify revenue streams and enhance the overall user experience.

By introducing a video app for smart TVs, Twitter aims to tap into the broader audience base that utilizes these devices for multimedia consumption. This strategic expansion reflects Twitter’s commitment to staying relevant and capitalizing on the evolving preferences of its users.

With Elon Musk’s endorsement and the company’s renewed focus on video, Twitter is poised to make a significant impact in the realm of connected TVs, opening up new avenues for content creation, advertising, and engagement.

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