TikTok has launched a new feature, under which content creators will be notified when someone prefers their video to the application.
From now on, your favorites as a follower on TikTok will no longer be kept secret as it was before, when creators could see how many favorites a video had, but without knowing who liked it.
A TikTok spokesperson stated, “We are always thinking of ways to add value to the community and enrich the experience of TikTok, as we continue to build a safe place that entertains, inspires creativity, and drives culture (..) We explore new ways to engage the community more deeply.”
For the sake of content creators
From our point of view, we believe that “the new feature is in the interest of content makers in the first place, as it enables them to see more accurately and closer all the details of their content, the volume of interaction with it, and the quality of the interactions.”
As the content creator gets to know the people who interacted with his videos, it is fruitful for him from two sides, the first is the possibility of their participation in the work in the future, and the other is the content creator knows the people who follow him continuously and owe loyalty to his content.
“Tik Tok” has recently and explicitly tended to add features that support content makers, whom it considers the backbone of the platform and its golden goose, where they can attract ads to it, and then make more profits.
Who is browsing your profile?
Last June, TikTok launched a feature that allows users to see who viewed their profile.
But despite our agreement, although this new feature may make some “Tik Tok” consumers shyer in preferring someone’s content, we believe that judging its success or failure will be judged by experienced and days, while we expect that it will achieve great success and that competitors will copy it soon.
Whereas, the most characteristic of “Tik Tok” is that it offers new features on a permanent basis and a race for all social media, which ensures the success of these features with users, to the extent that its model becomes attractive to its competitors.
Last February, “Tik Tok” launched the “Groups” feature, which allows users to organize their favorites in folders, which revolutionized the “Favorites” feature and made it more useful.