Google has introduced a convenient feature that allows users to stream podcasts directly from Apple Podcasts and other platforms when searching for podcasts on Google Search. Earlier this year, Google phased out the ability to play podcasts directly from search results, opting instead to provide information about podcasts and links to listen on other platforms. The transition to this new design is now underway.
When users search for podcasts using general terms like “kids podcasts” or “movie podcasts” on their iPhones or iPads, they will now see an option to “Listen on Apple Podcasts,” as confirmed by Apple.
At present, this feature is only available to Google Search users in the United States, with plans to expand to additional markets following performance assessment.
During testing, a search for “comedy podcasts” revealed a prominent box at the top of the search results displaying popular titles. Users can filter results based on categories such as “stand-up comedy” or “TV,” and there are filter buttons to limit the results to podcasts available on Apple Podcasts, Spotify, or Google Podcasts.
On an iPhone, the Google Podcasts filter option appeared on the side of the screen rather than among the primary set of filters.
Upon selecting a specific show, users are directed to a detailed page featuring a description, release frequency, average episode length, and a list of the latest episodes. An option to “Listen now on Apple Podcasts” is available, allowing the show to be launched directly in the Apple Podcasts app through a deep link.
It’s worth noting that Spotify also benefits from this feature, with a similar functionality available. To access Google Podcasts, users need to click the “All Listening Options” button, which reveals additional choices. This indicates that there is no self-preferencing involved. Spotify mentioned that this feature has been available on its app for over a year, while Apple confirmed that the described functionality is indeed new for Apple Podcasts.
Due to the phased rollout, some users may have already experienced this change, while others may encounter it at a later stage.
Apple stated that this update recognizes users’ preference for listening to podcasts in their preferred app rather than inline, providing them with the flexibility to choose their preferred platform.