Snapchat launched a number of new features and experiences ahead of the FIFA World Cup in Qatar, with the aim of enabling users to show support for their teams and keep up with the tournament.
The new features of the short video-sharing service are: By enabling users by default to wear the sports uniforms of their teams, and to dress their Bitmoji virtual characters in that uniform, in addition to watching match highlights, and other features.
Snapchat has partnered with Adidas to enable users to dress their Bitmoji characters in team uniforms, as well as access official team stickers and filters to decorate their snaps.
Snapchat Discover, the app’s curated content platform, will publish highlights, goals, player interviews, match analysis, and behind-the-scenes content during the tournament in over 30 countries.
At Spotlight, Snapchat’s in-app entertainment platform for user-generated content, users in the US will be able to submit Snaps for a chance to win cash prizes for creating high-performance Snaps using Lenses, Sounds, or specific Topics.
In addition, Snap Map will display curated stories of fans watching and celebrating their team during matches.
Users will be able to click on specific places to see the snapshots shared with everyone. Stories will include footage from watching parties, fan experiences, reactions in the stands, and key highlights of the matches.