Sega has announced its plans to acquire Rovio Entertainment, the Finnish development studio behind the globally popular Angry Birds franchise, for $776 million USD. This acquisition includes all outstanding shares and options of Rovio Entertainment, whose stock valuation has risen over 50 percent this year and currently sits at around 9.16 euros per share.
Since launching in 2009, Angry Birds and its various spinoffs and movies have become a global phenomenon, with the first game being the first mobile series to reach 1 billion installs and Rovio’s games being downloaded over 5 billion times, according to the statement.
Sega aims to leverage Rovio’s expertise and fanbase to expand into new markets, particularly in the mobile sector, and to rapidly grow the fanbase of both companies through transmedia. Additionally, Sega envisions a cross-platform future for Rovio’s IP, potentially bringing the Angry Birds franchise to console and PC gaming.
Both companies are excited about the potential synergies and opportunities for collaboration, with Sega’s President and Group CEO, Haruki Satomi, expressing confidence in the combination of both companies’ brands, characters, fanbase, and corporate culture. Rovio’s CEO, Alexandre Pelletier-Normand, sees this acquisition as a chance to create an incredibly exciting future, combining the strengths of Rovio and Sega, two globally recognized and iconic companies with a worldwide reach in mobile, PC/console, and beyond.
This acquisition marks a significant move by Sega to expand its presence in the mobile gaming market and tap into the immense popularity of Rovio’s Angry Birds franchise, while Rovio aims to leverage Sega’s capabilities to expand its platform beyond mobile gaming.