Just as Cristiano Amon, CEO of mobile processor manufacturer Qualcomm, predicted that 2024 will be the year when Windows PCs adopt Snapdragon chips to shine. There will be new products for Windows PCs at the Snapdragon Summit. However, contrary to expectations, Qualcomm only emphasized at the summit that the introduction of artificial intelligence into Windows PCs equipped with the previously launched Snapdragon 8cx Gen 3 processors has brought about innovative changes. It will not be officially unveiled until 2023, making consumers who are looking forward to it have to wait for a while.
Qualcomm said at the Snapdragon Summit in 2022 that Qualcomm’s vision is to promote the convergence of mobile and PC, bringing the best parts of smartphones to notebook computers. Enhanced software, customized hardware, unprecedented connectivity capabilities, and broad ecosystem support set Snapdragon computing products apart from the competition. As a result, Qualcomm and Microsoft are leveraging the powerful performance, neural processing, and industry-leading efficiency of the Snapdragon computing platform to upgrade AI capabilities and transform contemporary notebooks.
Qualcomm emphasized that this cooperation for Snapdragon can bring a new AI-accelerated experience to Windows 11 users, including Windows Studio Effects voice gathering function and background blurring. The automatic framing and eye contact that Surface Pro 9 5G emphasized when it was launched also used Microsoft SQ3 equipped with Snapdragon. Snapdragon cleverly offloads these computationally intensive tasks to a dedicated AI engine, freeing up the CPU and GPU for incredible performance and power efficiency. In this regard, at the venue, Qualcomm also demonstrated the ability of Windows PCs using Snapdragon to automatically reduce noise during audio-visual calls, hoping that this can be used for the current post-epidemic transformation of the work style, and the application of video conferencing is impressive. profound experience.
In addition, the software giant Adobe also announced at the same time that it will make more key Adobe Creative Cloud applications native to Windows 11 PCs equipped with the Snapdragon computing platform in 2023. The latest in the best APP experience. When it comes to the new processors for Windows PCs that everyone is concerned about, Qualcomm announced the name of its new chips as Oryon. Currently, under active development with partners, it is expected to be officially unveiled in 2023, and the terminal product will be officially launched in 2024.
In fact, the success of Apple’s M-series Arm-based processors in the market has obviously played a positive role in stimulating Qualcomm. In 2021, Qualcomm acquired Nuvia, an IC design start-up company, for US$1.4 billion. It is expected that with Nuvia’s rich design experience in CPU architecture, Qualcomm will be able to widely use Nuvia’s design, including flagship smartphones and next-generation notebooks. Computers, automotive infotainment systems, and driver assistance systems. And such mergers and acquisitions have given Qualcomm the support to develop a new generation of Windows PC processors, and continue to have new products to compete in the market.
However, for the content related to Oryon, Qualcomm seems to be much more low-key and is unwilling to disclose specific product details at the venue, and only informs it of its appearance in 2023 and the launch of terminal products in 2024. For such a low-key situation, the media asked Kedar Kondap, senior vice president of Qualcomm and general manager of the computing and gaming department, if there were any obstacles in terms of partners. Kedar Kondap emphasized that according to the long-term cooperation status, He does not feel that there are any barriers to cooperation among partners. He also emphasized that in terms of hardware cooperation in the future, Taiwanese supply chain manufacturers will be absolutely important partners, and he also looks forward to visiting supply chain manufacturers in Taiwan after the epidemic.
