Elon Musk has announced that he has found a new CEO for Twitter, and it is highly likely that Linda Yaccarino, the head of advertising and partnerships for NBCUniversal, will be taking over the role in a matter of weeks. While the deal has not been officially confirmed, The Wall Street Journal has reported that Yaccarino is in talks for the job, and sources suggest that Musk plans to give it to her. Yaccarino herself has been angling for the job, and her recent hosting of Musk at her advertising conference and tweets about partnering with Twitter for the next Olympics have fueled speculation.
Assuming that Yaccarino takes the role, she will be almost solely focused on the business side of Twitter while Musk transitions to the role of executive chair and CTO. Yaccarino is certainly qualified for the position, as she already runs a multi-billion-dollar ads business and is well-respected among the cohort of CMOs who need to be convinced to spend on the platform again. Moreover, sources suggest that she and Musk see eye-to-eye politically, which could make for a strong partnership.
While the timing of the announcement may be awkward for Yaccarino, who is in rehearsals today for NBCU’s annual Upfront presentation to advertisers on Monday, the move could be a boon for Twitter. Yaccarino is known for being “tough as fucking nails” and always wanting the CEO job. If she does indeed take the helm at Twitter, she could bring much-needed stability to the company, which has seen several leadership changes in recent years.