Wednesday, March 29, 2023

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Musk: Apple is back to advertising on Twitter as before

    Elon Musk said on Saturday that Apple has returned to advertising at its usual level on Twitter, and also confirmed that the company is the social media platform’s largest advertiser.

    Musk had launched last Monday an escalatory campaign against Apple, saying that it had threatened to block Twitter from the App Store, after a previous tweet in which he revealed that the company had largely stopped advertising on the platform, and then published a picture in which he confirmed that he would choose to “go to war” instead of Pay the 30 percent that Apple withholds from all payments made through the App Store. But Musk later deleted the photo.

    After the “storm” subsided for two days, Musk came out on Thursday to say he went to Twitter’s headquarters to meet with his counterpart Tim Cook, where the two reached an understanding after a “constructive conversation.” He also said that Tim was clear that Apple was not going to remove Twitter from the App Store.

    During a meeting via Twitter Spaces, spotted by Bloomberg News on Saturday, Musk said that Apple has returned to advertising on Twitter just as it did previously, but he did not disclose how much the company was spending on ads, nor did he provide any details regarding this development.

    On November 30, Media Matters for America released data showing that Apple’s spending on ads on Twitter has been increasing since the completion of the Musk acquisition deal in late October, indicating that there was a decrease in spending between November 8 and 21. Last November, there was no complete downtime.

    Apple’s daily spending on November 28 was said to be $84,615.70, a 2.6-fold increase from the previous month.

    Meanwhile, internal documents seen by The Washington Post on November 28 support Musk’s claim that Apple is Twitter’s largest advertiser, with the company spending about $48 million in the first quarter, accounting for more than 4 percent of revenue. Twitter.

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