Microsoft Introduces AI-Powered Shopping Tools to Enhance Bing and Edge Experience

Microsoft has unveiled a range of new AI-powered shopping tools for its recently launched Bing search engine and the Bing AI chatbot in the Edge sidebar

Microsoft has unveiled a range of new AI-powered shopping tools for its recently launched Bing search engine and the Bing AI chatbot in the Edge sidebar. While previous shopping features in Edge received mixed reviews, this latest set of tools appears to offer practicality and usefulness.

One of the notable additions is Bing’s GPT-powered AI capabilities that automatically generate buying guides in response to queries like “college supplies.” These guides aggregate products within each category, provide detailed specifications for easy product comparison, and offer recommendations on where to make purchases (with Microsoft receiving an affiliate fee upon purchase).

The introduction of these buying guides may impact the existing ecosystem of websites that specialize in creating such guides. It remains to be seen how they will respond to this change, but it is likely that other search engines, including Google, will follow suit. While this move may mark the end of low-quality, SEO-optimized shopping content often encountered when comparing products, there is a potential impact on legitimate editorial operations as well.

The buying guides in Bing are now available in the United States, and the worldwide rollout for buying guides in Edge has commenced.

Microsoft Introduces AI-Powered Shopping Tools to Enhance Bing and Edge Experience
Source: Microsoft

Another noteworthy feature being launched globally today is AI-generated review summaries. This feature conveniently condenses online product reviews. Users can simply request Bing Chat in Edge to summarize people’s opinions about a specific product, and it will provide a quick overview.

Additionally, Microsoft introduces Price Match, a tool designed to assist users in requesting price matches from retailers, even after a price drop. The company has partnered with major U.S. retailers that already have price match policies, with plans to add more partners in the future. The specific retailers involved were not disclosed by Microsoft.

With these AI-powered shopping tools, Microsoft aims to enhance the shopping experience for Bing and Edge users, providing them with comprehensive buying guides, summarized reviews, and the ability to secure price matches. These new features demonstrate Microsoft’s commitment to leveraging AI to offer innovative solutions in the online shopping space.

Microsoft Introduces AI-Powered Shopping Tools to Enhance Bing and Edge Experience
Source: Microsoft

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