Linda Yaccarino

Linda Yaccarino, the newly appointed CEO of Twitter, expressed her eagerness to help transform the social media platform in a tweet on Saturday. Yaccarino, who was previously the advertising chief for Comcast’s NBCUniversal, has been inspired by owner Elon Musk’s vision to create a brighter future and build an “everything app” that could offer various services like peer-to-peer payments.

Yaccarino also emphasized the importance of user feedback in building Twitter 2.0 and stated her commitment to Twitter’s future. She will take on the challenge of reversing the platform’s plunge in ad revenue and its heavy debt load.

Since Musk’s acquisition of Twitter, advertisers have been fleeing the platform, causing a massive decline in ad revenue. Yaccarino’s selection as CEO signals that digital ads will continue to be a core focus of the business. Musk, who also serves as CEO of Tesla, stated that bringing Yaccarino on board will help him devote more time to his electric-vehicle company.

It seems Yaccarino’s appointment as CEO brings hope for a brighter future for Twitter, as her extensive experience in modernizing advertising businesses could be key to reversing the platform’s ad revenue decline. Additionally, Musk’s vision for an “everything app” could further expand Twitter’s offerings, providing more opportunities for growth and revenue.

Mary Carlos

Reporter, Cybersecurity
Mary Carlos covers the details of cyber security for Tictnews. She is a freelance technology journalist with over five years of industry experience, and worked as an editor on several news sites from 2018 to 2023. You can reach her at [email protected]

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