A note by the American company Apple indicated that it is slowing down its production of iPhone 14 phones, contrary to expectations that indicated the possibility of increasing demand for the new phone.
In a note sent to suppliers, Apple asked to roll back efforts to increase assembly of iPhone 14 components, after it planned to produce 6 million phones in the second half of this year.
This is contrary to the company’s previous expectations of an increase in demand for the new phone by more than 7 percent compared to last year. The indices of the shares of companies that manufacture iPhone units also revealed a significant decline that was not experienced before during the period following the launch of the iPhone phones.
International reports stated that there are several reasons behind this decline in production, including fear of a global economic recession.
Observers say China is the password for the recent decline in iPhone sales, as Beijing, the world’s largest smartphone market, suffers an economic recession that has hit mobile device makers.
Data also points to other reasons behind the low demand for these phones, including high inflation and supply chain disruptions caused by the Ukraine crisis.
Specialists said that Apple’s supply chains “do not suffer from problems with tablets and others, especially since this company is the one who produces its processors, but the main reason behind the decline in the production of iPhone 14 phones is their bet that this generation of the iPhone will be a qualitative leap, but In fact, the public did not feel this shift.”
Apple “had expected this qualitative shift in the iPhone 14 phones based on its change of the marketing plan, as there is no iPhone 14 “mini” in this plan, meaning the cheap price, which is supposed to be sold in abundance, in addition to that, the regular iPhone 13 met several requests For consumers before the new version 14″.
Apple had bet on the “e-SiM” feature, which is a service provider program that can be added anywhere in the world to the mobile phone so that it no longer needs SiM to work, adding, “But for this feature, it is not available in all countries of the world, The e-SiM feature is available in the United States, Saudi Arabia, the United Arab Emirates and Kuwait.
Apple has also relied on its bet on iPhone 14 sales, on “the emergency service connected to satellites, and this service is present in the United States and some places in Europe only, while the global market does not benefit from this service because it is not available to him and therefore cannot currently benefiting from it.”
Therefore, we believe that Apple will remedy the situation and prepare a copy of the iPhone 14 with a sim, as it will be sold in America as an e-SiM and outside of America with a sim.