FIFA ended the marriage with EA Sports, which specializes in game development, after 30 years in which the most popular game in the World and screens were at the forefront of video games, but what is the fate of this game after this separation? And who will the two ex-partners leave the users who have been stuck with this game all these years?
Ten long endings with financial disputes
EA’s FIFA game series is one of the most popular gaming brands in the world, with FIFA Ultimate Team making billions for the game publisher every year.
FIFA was reportedly seeking $1 billion over the course of a new 4-year cycle to renew its license to the popular soccer game, a fee well above EA’s developer stake.
The US playmaker and FIFA have spent months negotiating the licensing agreement that has underpinned the game since its first release in 1993.
But they confirmed the split in May when FIFA said it would look for other partners, and EA said it would rename its game EA Sports FC from next year.
” FIFA has been and remains one of the most popular franchises of all games,” said Tom Wegman of Newzoo, a company that analyzes data about the gaming industry.
The separation is risky for both EA and VIVA with no guarantee of success for their new ventures, but what are their new ventures after the split, and who are the new partners?
FIFA and Konami’s new relationship or rumors?
Since the split, FIFA has said it will release new football video games developed with third-party studios and publishers, providing more options for football and gaming enthusiasts, in the run-up to the 2022 World Cup in Qatar and the Women’s World Cup in Australia and New Zealand 2023.
According to a FIFA statement, a number of new games are already in production and will be launched during the third quarter of this year. The first is a gaming experience specifically designed to showcase the biggest event on Earth (the Qatar World Cup 2022) that will provide new interactive experiences for fans around the world.
Following this initial reveal, FIFA will be releasing more games and virtual experiences around this year’s World Cup. Additional projects are also being discussed with publishers ahead of next year’s Women’s World Cup.
FIFA President Gianni Infantino said, “I can assure you that the only real game bearing the FIFA name will be the best game available to players and football fans. The FIFA name is the only original global title. FIFA 23, FIFA 24, FIFA 25, FIFA 26, etc., the constant is The name of FIFA will be and will remain forever and remain the best.”
It’s hard to imagine how it could compete with the hasty version of FIFA 24 that Konami is said to be developing from rival EA Sports FC, and the difficulty is that Konami has failed to compete with the football giants for decades in a row.
Wigman, of the data analytics firm, said FIFA may struggle to attract potential partners after asking for $1 billion.
EA is lonely but strong
FIFA’s competition for EA Sports’ expertise is tough, in order to have the chance to challenge EA with a compelling full-on football game, FIFA will need to partner with a team of talented and experienced developers, but it has yet to announce that anyone is ready. to take this task.
But analysts say EA is in a stronger position after spending 30 years developing and marketing the game.
EA has already announced that its new version of EA Sports FC – its first single football game after 29 years with FIFA – will feature more than 30 tournaments and will feature at least 19,000 players across more than 700 teams.
The in-game competitions will remain familiar, as the UEFA Champions League, the English Premier League, and Germany’s Premier League have been confirmed to be in favor of the new game.
It has also been reported that it will sign a 5-year sponsorship deal for La Liga next year, for €30-40 million a year.
EA’s sales of games reached $5.6 billion last year, making it one of the largest game makers that are still out of reach of the four giants: Tencent, Sony, Microsoft, and Nintendo.
Although EA will lose the right to use the FIFA name for competitions such as the World Cup, it can still use the names of players and non-FIFA competitions such as the English Premier League, a major advantage over its competitors.
Victims users or passwords?
Players may be least annoyed with the repercussions of the two partners’ breakup as they only want to play the latest version of the game.
But what users do not know is that they are the weight that will likely succeed one of the partners in his future projects, they are in a very similar situation to those who think about buying “Xbox Series X” or “PlayStation 5” (PlayStation 5). The football their friends have will influence their choice between continuing to support EA or moving to FIFA 24.
Konami has discovered over the years, after attempts to seize the top spot in the football field, that once a game becomes popular with a group of friends, getting other players to disagree with the group is a very difficult task.
Does FIFA do it as it did with the Super League?
The World Football Association was able to stop the idea of the Super League, which was proposed by several big clubs to be a competitor to the European Champions League, and the rebellion and competitors trying to share the cake with FIFA were eliminated.
But can you do the same work on screens? Can you find a game developer who accepts to pay her this huge amount to compete with a developer who has decades of experience in game development and marketing in the market?
The video game industry, estimated to be worth about $300 billion annually, has become increasingly violent in recent years with the largest companies buying up many of their competitors.
Therefore, the amount that was offered to FIFA by “EA”, the company can now redirect it to secure other licenses, such as rights with the clubs of Naples, Atlanta, Rome, and Lazio, and Juventus returned to the game again, after a 3-year hiatus, and it has AC Milan and Inter Milan in the Italian league.
All this is in addition to the English and Spanish leagues and the European Champions League, and the only missing from this group is the World Cup, which is certainly important, but it may not be enough for FIFA to win its battle on the screens.